The 20th Shanghai International Franchise Exhibition (Autumn) Time: Year, Month, Day - Sunday Venue: Shanghai World Expo Exhibition and Convention Center (No. Guozhan Road, Pudong New Area, Shanghai)
Create the most professional international exhibition for the chain industry
China’s preferred platform for investment and franchise!
Exhibition Introduction
The Shanghai International Franchise Exhibition is the only professional chain exhibition led by the Shanghai Municipal Government. Founded in 2001, it has successfully held exhibitions so far. It is currently one of the two major professional chain exhibitions with the longest history, the highest level and the best effect in China and is sponsored by the government. It has served a number of chain brands, received tens of thousands of investors from home and abroad, successfully expanded tens of thousands of seed franchisees, established in-depth cooperative relationships with many media, and has an information network that reaches thousands of elites.
Today, it has been fully upgraded to an international chain franchise exhibition. She has always adhered to market-oriented and brand-oriented operations, taking the lead in regional franchising in the Yangtze River Delta, the most economically developed area in China, and radiating to East China, South China, and the eastern coastal economic zone. It is not only the first choice platform for domestic brands to develop the East China market, but also gradually become It is the best testing channel for many international brands to enter the Chinese market. The Shanghai International Franchise Exhibition is held in spring and autumn each year. It is one of the most effective channels for chain companies to carry out brand building and recruit franchisees. At the same time, it plays a huge role in promoting the brand promotion, franchise expansion, and seizing the Yangtze River Delta and East China markets for chain companies in various industries!
Organizational structure
Supervising unit: Shanghai Municipal Commerce Commission
Sponsor: Shanghai Federation of Commerce, Shanghai Taiwan Association Chain Franchise Working Committee
Shanghai Chain Store & Franchise Association
Organization Unit: Shanghai Bolong Exhibition Service Co., Ltd.
Co-organizers: Taiwan Franchise Promotion Association Shanghai Public Service Platform for Small and Medium-sized Commercial Circulation Enterprises Shanghai E-Commerce Promotion Center
Shanghai Venture Capital Industry Association Shanghai Catering and Cooking Industry Association Shanghai Seafood Industry Association
International cooperation: Consulates General of various countries in Shanghai
Exhibition highlights
Create an international industry exhibition and set up multiple international (regional) exhibition areas
Online business brand franchise Exhibition? Presenting the Internet? New model of chain franchising
Fashionable catering carnival? Diverse business formats show the style of the exhibition
Square meters of exhibition area, more than 10 booths, the most influential chain franchise exhibition in the Yangtze River Delta
Yujia selects chain brands, well-known old brands and emerging trendy brands are all on display
The exhibited brands cover more than 3 business formats such as catering, retail, service, suppliers and service providers, etc.
More A brand roadshow event
Attracting prospective investment elites from all over the country to visit
It has in-depth cooperative relations with many media and has an information network that reaches tens of thousands of elites, bringing 3 full media promotions to exhibitors every six months.
Theme activities:
The annual preferred brand selection activity is launched
The chain franchise annual award selection activity
The Shanghai Franchise Exhibition Organizing Committee responds to the Party Central Committee’s mass entrepreneurship and innovation
/>’s call for a brand new award selection event to launch the annual preferred brand.
The annual chain franchise award event hosted by the Shanghai Chain Store and Franchise Association is the most authoritative, credible and influential in the Yangtze River Delta chain industry. The award is held every spring. More than 3 well-known brands and outstanding companies have won this award.
Organize a road show to join the Lottery brand
Duration: minutes (for exhibitors with four booths or more in this exhibition, arrangements will be made based on the content of the submitted activities)
Format: road show submitted by the exhibitor The content plan (required to focus on interactivity, fun and performance, and be able to liven up the scene) can only be implemented after the organizer confirms the content compliance and acknowledges the impact of the exhibition.
Top Goods Happy Delivery provides exhibitor product experience coupon distribution services
Do you want your flagship products to be popular among all participating investors? You can prepare your most flagship products or new products and apply for the organizer to issue tickets It will be distributed to the audience at the time of purchase, or the organizer will set up a special counter to launch it as a special distribution, but it is necessary to consider whether to help the company distribute it based on the product content provided by the company.
Linked resource exchange publicity
For brands that have physical stores and participate in the exhibition, the organizer provides free interactive posters, which can be posted in the store to promote participation. As an exhibitor with an official website and official WeChat account, You can exchange resources with and exchange promotional content with each other to achieve a win-win situation!
Hold maker financing promotion meeting
If exhibitors have new creative projects or good ideas and need financing, they can contact the organizer. The organizer will join hands with the Venture Capital Association to hold a maker financing promotion meeting for good ideas and projects, and invite venture capital angel investors to listen to your project promotion and promote the financing of new projects.
Shanghai Chain Industry Summit Forum - Yangtze River Delta Franchise Industry Leaders Summit
During the exhibition, Shanghai Chain Industry Summit Forum with different themes will be launched, such as a special forum on brand and capital, and interaction between service providers and brand owners. Special forums, etc., provide a platform for communication and docking between brands and service providers, capital developers, real estate developers and other related industries.
Shanghai Citizen Entrepreneurship Day
Mass entrepreneurship and innovation! Investors looking for projects, loans, business partners, consulting brands, looking for franchisees, looking for cooperation, promotion, and exchanges with industry leaders should not miss the "Shanghai Citizen Entrepreneurship Day" held at the same time as the exhibition. Matchmaking meeting for thousands of people, Entrepreneurship Carnival!
Exhibition scope:
Retail industry: supermarkets, convenience stores, food, nutrition and health products, fresh food, maternal and infant products, cosmetics, gifts and accessories, clothing, shoes and hats, women's products, stationery, Household products, tea, alcohol, other retail industries
Catering industry: Chinese dinner, Chinese fast food, Western dinner, Western fast food, Japanese and Korean catering, baking chain, coffee shop, hot pot, specialty snacks, dessert drinks, other catering Industry
Service industry: education and training, children's entertainment, laundry and dyeing, hotel chains, beauty and body care, fitness and health care, home decoration, car repair and beauty, car rental, housing agency, express logistics, graphics, text and images, e-commerce WeChat Business, housekeeping and cleaning, other services
Suppliers: facilities and equipment, raw materials, commodities, other suppliers
Service providers: services, financial management, consulting agencies, real estate developers, law firms, payment service providers , other service providers
Exhibition fee:
Raw space booth (from 3㎡) - :r
Yuan㎡- :r
(Without any configuration, exhibitors need to pay for the construction by themselves and decoration fees)
Luxurious standard booth (㎡) per unit
Configuration: high ceiling fascia board, three side panels, carpet, two spotlights, information desk, chair handle, and one power socket .
Exhibition Contact
Shanghai Bolong Exhibition Service Co., Ltd.
Address: Building No., Yuanjiang Road, Minhang District, Shanghai
Telephone: - Fax:
Contact: Yang Yang Email @
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Shanghai Franchise Exhibition/Shanghai Chain Franchise Exhibition/Venture Investment Exhibition/Shanghai Catering Chain Exhibition/Autumn Franchise Exhibition/Brand Education Franchise Exhibition
Franchise Exhibition/Venture Investment Exhibition/Catering Chain Franchise Exhibition
Venture Capital Exhibition/Catering Chain Exhibition/Brand Education Exhibition/Franchise Exhibition/Catering Franchise Exhibition/Chain Franchise Exhibition
2016 The 25th Shanghai (Autumn) International Chain Franchise Exhibition